How was it set up?
The Green Fund Program has been launched within the framework of the innovative and creative marketing strategy defined and consolidated by the ECC over recent years, under the brand B.Green – The Only Option.
What is it?
It’s the new Incentive Programme designed to foster more responsible event organisation practices, integrated within the ECC’s Marketing Strategy, based upon its strong Commitment to Sustainability.
What does it aim to achieve?
How does it work?
The purchase of space in the ECC automatically generates attribution of a Green Fund - determined by a percentage levied on the fee charged for the hired space, that may be used in order to contract the aforementioned services.
What are the Benefits?
- All events will benefit from a Green Fund that can be invested in ECC’s B.Green services, in order to minimise environmental impacts and endow such events with greater Social Responsibility.
- Minimisation of Events’ operating costs;
- Fewer resources used;
- Market visibility;
- Compliance with ecological and legislative norms;
- Guarantee of environmental and ecological responsibility;
- Benefits for participants, in particular in terms of safety and well-being;
- Creation of ecological awareness and environmental sensibility amongst participants.
- Added marketing value to Corporate Image as a Responsible Company/Institution.